Creative Strategy Portfolio
Get end-to-end, high-performing UGC ads crafted by dynamic creators.
Scope of work:
Brief direction
Source creators
Scriptwriting with edits
Filming and editing revisions
Project management
Communication coordination
Standard package $3000
6 videos x 2 additional hooks each = 12 UGC videos total from 3 creators
90 days paid advertising usage rights
Organic rights in perpetuity
Case Study 1: Caraway
Awareness campaign to educate consumers on the dangers of microplastics in kitchenware.
Scripting
A/B hook testing
Creator sourcing
Shock Factor
Testimonial
Problem/Solution
Case Study 2: Open Farm
Testing different concepts to target various pet parent audiences.
Scripting
A/B hook testing
Creator sourcing
Reply to comment
Podcast
Listicle
Case Study 3: Manta Sleep
Testing different concepts that focus on social proof from multiple angles.
Scripting
A/B hook testing
Creator sourcing
Authority Figure
Couple’s Staged Moment
Online Review