Case Study: Everyday Dose

1 concept, 3 variations of verbal and visual hooks for ad testing

• Visual hook variation for viewer retention

• Verbal hook variation for different targeted demographics

• Targets different pain points

This A/B package allows for Everyday Dose to have 9 different UGC videos to test for ads.

3 visual hook variations x 3 verbal hook variations + Body and CTA

Verbal and Visual Hook variation

Hooks interchangeable to target different demographics