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Case Study: Everyday Dose
1 concept, 3 variations of verbal and visual hooks for ad testing
Visual hook variation for viewer retention
Verbal hook variation for different targeted demographics
Targets different pain points
This A/B package allows for Everyday Dose to have 9 different UGC videos to test for ads.
3 visual hook variations x 3 verbal hook variations + Body and CTA
Verbal and Visual Hook variation
Hooks interchangeable to target different demographics